Campaigns VS Movements
Une présentation de Spike Jones (Brains on Fire) qui montre l’intérêt de générer des mouvements plutôt que de lancer des campagnes de marketing.
Social Fresh prezo – Spike Jones
View more documents from Brains on Fire.
Les 10 points à retenir :
- Movements are about the PASSION conversation
- Movements begin with the first conversation
- Movements have inspirational leadership
- Movements have a barrier of entry
- Movements empower people with knowledge
- Movements have shared ownership
- Movements have powerful identities
- Movements live both online and offline
- Movements make advocates feel like rockstars
- Movements get results
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