Mots-clefs :Campaigns VS Movements
28 septembre 2009 Posted By eogez
Une présentation de Spike Jones (Brains on Fire) qui montre l’intérêt de générer des mouvements plutôt que de lancer des campagnes de marketing.
Social Fresh prezo – Spike Jones
View more documents from Brains on Fire.
Les 10 points à retenir :
- Movements are about the PASSION conversation
- Movements begin with the first conversation
- Movements have inspirational leadership
- Movements have a barrier of entry
- Movements empower people with knowledge
- Movements have shared ownership
- Movements have powerful identities
- Movements live both online and offline
- Movements make advocates feel like rockstars
- Movements get results
Vraiment réussi !
