Toutes les interactions comptent

Pour David Armano, déjà auteur de Brand « U.0″ :

« We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday behaviors more than we realize »

Ce paragraphe est le coeur de la présentation suivante :

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