L’étude, aussi disponible au format PDF sur le site de Create with Context, a été présentée à la conférence iPhone Developer Summit 2008 West, et introduite ainsi :

“The iPhone provides a revolutionary new interface and a whole new paradigm for application developers. But how do people - from everyday Joes and Janes to iPhone aficionados - actually use the iPhone? Is everyone pinching and swiping and tilting away equally? How important is usability, or look and feel, and the use of iPhone-specific interactions? What’s the expectation around pricing for iPhone apps? We’re currently doing in-depth, one-on-one research with iPhone users to answer these questions and more, just in time for the iPhone Developer Summit.”

(vu chez Guillaume)